AMAZON

Amazon India launched operations in June 2013. The company launched its website Amazon.in, offering customers a wide variety of choices in books, movies and television shows.

On the first day of its operations, Amazon India had received more than 10,000 orders.

Amazon India is a fully-owned subsidiary of US based e-commerce giant Amazon, Inc.

The parent company Amazon was founded in 1994 by Jeff Bezos. With sales and growth nearing saturation limits in the United States, Amazon was looking to explore other countries for its future growth.

China seemed lucrative with its huge market, well-developed infrastructure and internet connectivity, which prompted Amazon to launch operations in China. However, due to stiff competition by local e-commerce companies such as Alibaba, Amazon started looking for other viable options. The company found great potential in India and launched operations in 2013.

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